Five immediate fixes to get more from AI.
Practical changes that will sharpen your communications workflow — and lift the way your team works with AI.
Why this session
Communicators use AI differently — and it trips most of us up.
Communicators don’t use AI the way engineers, analysts or marketers do. Our raw material is language, nuance, tone and trust — and the usual advice doesn’t account for that. In this session I walk through why our work is different, the common mistakes I keep seeing, and five fixes you can apply the moment you close the tab.
This is built for anyone in communications — and especially those managing teams who want their people getting real value from these tools, not just noise.
The format
Tight, useful, and worth your lunch break.
The why, the mistakes, and the five fixes — practical throughout, no filler.
The full Q&A from the live session, included in the recording.
Head of AI at the Professional Speechwriters Association, based in Geneva. Brent writes the weekly What It Means For Us AI brief for leadership communicators and runs AI workshops for communications teams worldwide.
It’s free. Watch now.
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