Five immediate fixes to get more from AI.
Practical changes that will sharpen your communications workflow — and lift the way your team works with AI.
Why this session
Communicators use AI differently — and it trips most of us up.
Communicators don’t use AI the way engineers, analysts or marketers do. Our raw material is language, nuance, tone and trust — and the usual advice doesn’t account for that. In this session I’ll walk through why our work is different, the common mistakes I keep seeing, and five fixes you can apply the moment you close the tab.
This is built for anyone in communications — and especially those managing teams who want their people getting real value from these tools, not just noise. Come with questions; you can even submit them in advance when you register.
The format
Tight, useful, and worth your lunch break.
The why, the mistakes, and the five fixes — practical throughout, no filler.
Open Q&A. Bring your own, or submit in advance when you register.
Head of AI at the Professional Speechwriters Association, based in Geneva. Brent writes the weekly What It Means For Us AI brief for leadership communicators and runs AI workshops for communications teams worldwide.
It’s free. Save your seat.
Fill in the form just below and you’ll receive your Zoom join link by email. Want to send a question ahead of time? There’s a field for that. Can’t make it live? Register anyway and I’ll follow up.