Questions that communicators ask.

No — but it is changing what the job looks like. The things that make an executive communicator genuinely valuable — judgment, voice, strategic instinct, the ability to write to a specific human being at a specific high-stakes moment — are not things AI can do.

What AI can do is accelerate the surrounding work: research, structure, fact-checking, stakeholder mapping, communications planning. The communicators who learn to work well with those capabilities will do more, work smarter and focus their time on the work that actually requires them.

No. It means you're working in the same profession in a different era. The craft doesn't disappear when you use AI — if anything, using it well requires a deeper understanding of what good communications looks like, not a shallower one.

The people who get the best results from AI are invariably the people who are already good at the work.

Almost certainly not as far behind as it feels. Most communications teams are still in early, ad hoc territory. What you need isn't years of experience with AI — it's a structured way to understand what it actually does, where it helps and where it doesn't.

That's exactly what this training provides.

No. There is no coding, no technical setup and no requirement to understand how AI works mechanically. Experienced communicators often pick this up faster than people from a technology background, because they already understand what good output looks like.

Brent Kerrigan, based in Geneva, delivers AI for Leadership Communications workshops for corporate communications teams through the Professional Speechwriters Association. The training covers the complete executive communications workflow — from research and message development to drafting, editing and delivery — and is available as a bespoke in-house program for an organization's team or as a twice-yearly public cohort.

Because most teams are already picking it up individually — inconsistently, without shared standards and without a common understanding of where the risks are. One person is cautious. Another is moving fast. Nobody has the same prompts or the same judgment about where the guardrails are.

When something goes wrong, the AI doesn't answer for it. Your communicators do. Structured training gives the whole team the same foundation at the same time.

It is the only program I'm aware of that walks a communications team through the complete workflow — from first research prompt to final delivery, including communications strategy, stakeholder messaging and media preparation — as a single connected chain. Everything is customized to your organization before delivery begins.

Four sessions of ninety minutes each — six hours total. The format is flexible. I can condense it into fewer, longer sessions if that works better for your organization; the total time stays the same. Every engagement starts with a no-charge consultation.

Covered directly in the training. I address how to evaluate AI tools from a data security perspective, how to set appropriate parameters for what information enters an AI system, and how to build sensible internal guidelines for AI use in a professional communications context.