You already use AI. Now use it across the job.
A live professional-development programme for executive speechwriters, executive communicators, communications advisers and others working around senior leaders who want to move beyond drafting, rewriting and isolated AI tasks.
Over three live sessions, we will use AI across research, analysis, strategy, verification, voice, rehearsal and repeatable workflows — while keeping professional judgement where it belongs.
The problem is not getting AI to produce something.
Most communicators can already get a model to draft, summarise, brainstorm or rewrite. The harder question is what happens when AI becomes part of the rest of the job.
You use it — but mostly in pieces.
A prompt here. A rewrite there. Useful, but disconnected from the wider communications process.
You want more than faster writing.
Research, sources, analysis, strategy, executive voice, verification and preparation all create different opportunities.
You need a way of working that lasts.
Tools will keep changing. The underlying professional habits cannot depend on whichever model happens to be newest.
So the course starts with a different question: how should your communications work change now that AI is part of it?
A clear professional core.
The tools may change, but there are areas of AI-assisted communications work that every participant should understand. These form the spine of the January programme.
Working with AI now
What has changed in the way modern models work — and what that means for communicators using context, files, sources, tools, memory and increasingly capable systems.
The Communications Chain
A practical map of the communications job — from brief and research through voice, verification, strategy, rehearsal and publication — and where AI can strengthen each part.
Briefing, context & constraints
Give AI the intention, context, evidence, audience and boundaries it needs without falling back on elaborate prompt formulas.
Research & grounding
Use AI to find, interrogate, organise and understand information while keeping the underlying sources visible and traceable.
Verification & human checkpoints
Know where a person needs to verify, decide, approve, add missing context or stop the process before the work moves on.
Strategy & planning
Use AI to test arguments, compare options, examine audiences, identify risks and strengthen the thinking before the drafting begins.
Human authority & permission
Separate what AI is capable of doing from what you should allow it to decide or do in professional communications work.
Repeatable workflows
Turn the strongest uses of AI into methods you can return to, rather than starting from an empty chat every time you work.
AI changes weekly. The programme will change with it.
This course has always evolved as models and capabilities have changed. The January cohort will be no different.
The core professional disciplines remain. But the models, examples, workflows, demonstrations and advanced capabilities we use will be reviewed right up to the course.
That means you are not buying a syllabus frozen months in advance. You are buying a course built around durable communications practice, taught with the tools and possibilities that matter when we meet.
Other areas we may draw into the January programme.
Help shape the January cohort.
If there is an AI challenge, workflow, communications task or question you particularly want covered, tell me.
I cannot promise every request will make the final programme. Time is limited and the course needs a coherent structure. But I will review participant input as I prepare the January sessions and use it to help decide where we spend our time.
What would make this course more useful to you?
You do not need to be registered yet.
Build the capability. Then come back with questions.
7:00 p.m. Geneva · Paris · Brussels
Day One
90-minute live online session, including a short break.
7:00 p.m. Central Europe
Day Two
90-minute live online session, including a short break.
Day Three
90-minute live online session, including a short break.
Office hour
Bring back questions, problems or something from the course you want to work through.
Everything stays organised in one private course site.
Each session gets its own password-protected page with the recording, materials, resources and downloads from that class.
- Session recordings
- Slides and working materials
- Related resources and reference material
- A private participant discussion forum
- Six months of access after the programme
The forum gives the cohort somewhere to continue exchanging questions, examples and useful discoveries. It is participant-led. I will drop in from time to time.
January 2027 Cohort
Recordings, resources, materials and discussion from each live session — organised in one place.
Session materials
Everything connected to this class stays here.
Tools change. These three questions travel with you.
Whatever tool or task we are working with, I keep returning to three questions.
What are you trying to achieve?
Begin with the communications objective rather than the AI feature.
What does the AI need to know?
Give it the evidence, audience, constraints and background required to help.
What stays your decision?
Decide what AI assists with and where human judgement, approval and accountability remain essential.
This course comes from communications work, not AI theory.
I have spent more than twenty years in senior communications, including six years as Head Speechwriter at UN Climate Change, and I continue to write for senior leaders.
For more than two years I have also worked with the Professional Speechwriters Association, teaching AI to speechwriters and leadership communicators working across major companies, international organisations, government, research institutions and the public sector.
The course grew from using these tools in communications work myself: finding where they help, where they fail and where the human professional still has to make the call.
More confidence. Better judgement. More ways to use AI.
Brent's humble, engaging style made AI feel accessible and ethical. He didn't preach — he helped us think.
Before this, I was sceptical of AI. Now I use it confidently, knowing where it helps and where it doesn't.
I found the how aspect of this course very thorough, engaging and useful. I came away with ideas about how to engage an AI model effectively that I would not have come to on my own.
Brent was an engaging instructor who effectively demonstrated how to leverage AI to our advantage without compromising our key roles as human speechwriters and executive communicators.
I was amazed at how many executive communications AI use cases Brent covered. A deeper understanding of how to write prompts to get better AI output is invaluable.
The prompts were the star of the show — a toolkit I use daily now. This training changed how I work.
Everything is included in one registration.
Three live training sessions, a follow-up office hour, recordings and a private course environment that remains available for six months.
- January 12–14 live training
- January 15 office hour
- Recordings of all training sessions
- Dedicated page for every session
- Slides, exercises and downloads
- Supporting resources and references
- Private participant forum
- Six months of course-site access
One fee for the complete programme and six months' access to the private course site.
Join the January cohort →A few practical questions.
Do I need to be an advanced AI user?
No. You should be using AI or ready to use it, but you do not need to be a power user. The course gives less experienced users the professional foundations they need while taking stronger users beyond everyday drafting and rewriting.
What happens if the AI tools change before January?
They probably will. The core professional framework remains stable, but I will review the tools, examples, demonstrations and exercises before the cohort so the sessions reflect the environment we are working in at the time.
What if I cannot attend one of the live sessions?
The training sessions are recorded and placed in the private course site with the related materials. The live sessions remain the best way to participate, but missing a session does not mean losing access to the material.
A scheduling conflict or missed session does not change the cancellation and refund terms.
How long do I have access?
Six months after the programme. That includes recordings, materials, resources and the participant forum.
How does the participant forum work?
The forum gives the cohort a private place to continue sharing questions, examples, ideas and discoveries after the live classes. It is participant-led. I will visit from time to time, but it is not a moderated support service or a continuation of the formal course.
Can my employer pay?
Yes. If your organisation requires an invoice or other registration documentation, contact me and I can provide it.
What is the cancellation policy?
Cancellations made more than seven days before the first live session are refundable, less payment-processing and administrative fees.
Cancellations made between seven days and 24 hours before the first live session are eligible for a 50% refund.
Cancellations made within 24 hours of the first live session are non-refundable. Missed sessions or later scheduling conflicts do not alter these terms.
Could the cohort be cancelled?
The programme requires a minimum level of enrolment. I reserve the right to cancel the January cohort if that minimum is not reached. If I cancel the programme, all registration fees will be refunded in full and registered participants will be notified in advance.
Ask before you register.
If you have a question about the programme, schedule, employer payment or whether the course fits your work, send it here.