Narrative Strategy and
Executive Messaging


Too many messages, not enough clarity?

I help leaders bring focus to scattered communications — turning complexity into a story that makes sense.

Communication is more than a
speech and a LinkedIn post.

It’s about building a clear, lasting narrative — one that builds credibility, strengthens leadership and earns trust over time.

I’m Brent Kerrigan, a Strategic Story Consultant and an executive speechwriter based in Geneva.

I work with global leaders to bring structure to complexity — turning competing ideas and scattered messages into clear, cohesive narratives.

After all: great ideas only matter if people get the point.

Why Narrative Strategy Matters

Effective leaders don’t just respond to events — they shape how people understand what those events mean.

Whether you’re navigating diplomacy, corporate transition, or sustainability goals, your narrative defines how the world perceives your leadership.

I help connect your speeches, op-eds, and positioning back to a clear throughline: your mission, your values and the outcomes that matter.

Because a strong narrative doesn’t just tell your story —
it builds your legacy.

Photo Courtesy of Kiara Worth - COP29

Who Turns To Me And Why

I work with leaders and teams at pivotal moments: when clarity matters, and the message needs to do more than land.
It needs to lead.

  • CEOs and senior executives who need to speak with precision, not platitudes — especially when the moment is high-profile and the audience global.

  • Diplomats, ministers and institutional leaders navigating complex policy, sustainability, or international negotiations.

  • NGOs and other organizations looking to earn trust, build credibility and communicate impact clearly.

  • Communications teams seeking strategic alignment across platforms, speeches and narrative direction — especially during leadership transitions or rebrands.

  • Leaders adjusting to AI’s expanding role in communication — working to preserve nuance, authenticity, and ethical clarity without losing their unique voice.

Narrative Support Takes Many Forms. What’s Right For You?

  • Messaging Strategy

    Crafting strategic frameworks and core messaging that shape the bigger picture — clarifying what to say, how to say it, and how it holds together across platforms and audiences.

  • Leadership Positioning

    Helping leaders and organizations develop a strategic and consistent tone across speeches, statements and external communications. It’s not just about what’s said — it’s how it lands.

  • Thought Leadership

    Writing and strategy for op-eds, articles and keynote content — helping leaders articulate ideas that shape conversations, build authority and connect with the audiences that matter.

  • AI And Executive Communication

    Guidance on using AI tools to enhance, not dilute, leadership messaging — preserving nuance, ethical clarity and the authenticity that builds trust.

Experience That Informs the Strategy We’ll Craft Together

I’ve spent over 15 years advising leaders, CEOs and institutions — including Prime Ministers, Ambassadors, and the UNFCCC Executive Secretary — on how to communicate with clarity when it counts.

Most recently, I served as Head Speechwriter and Senior Communications Advisor for UN Climate Change (UNFCCC), helping guide the organization’s narrative through one of the most high-profile periods in global climate diplomacy.

I’ve also supported senior leadership at the Government of Canada and private-sector clients with long-term messaging strategy and reputation guidance.

Ready to Build Your Narrative?

If you're ready to shape your message and your legacy, let’s talk.

I respond personally to all inquiries and work with a select number of clients at a time to ensure focus and continuity.

Please fill out the form below so I can better understand your needs and whether we’re a good fit.

Confidentiality is a cornerstone of my work. Your information will never be shared and you won’t be added to any mailing list.